Engage more,
know more,
& close more with Ruuster.

Ruuster’s homebuying management platform engages clients and empowers real estate agents with previously unavailable insights that close more deals.

The first homebuying

Ruuster provides homebuyers approachable educational content, comprehensive budgeting tools, an ability to save and rate properties, book tours, store notes and pictures, get custom mortgage and insurance quotes, and more all in one place, all for free.

Save your earned
Agent app

The most powerful
lead insight platform

Ruuster’s Agent App harnesses the data of your leads through their whole homebuying journey so you can identify the ones with the highest intent, optimize your lead spend, and close more deals.


Create your account and add your leads

Invite your clients via integrations into your CRM system, bulk uploading, or manual entry, or send them directly to your custom, branded landing page to sign up. Your clients are then invited to a custom version of Ruuster that keeps you and your branding front and center throughout their whole homebuying experience.

Step one
Step two

Get actionable insight

During onboarding, your clients customize their experience by indicating their price range, purchase timeline, pre-approval status, credit score, and more, which we, in turn, provide to you so you can identify and focus your energy on your highest-potential leads.

As your clients read articles, budget, save and rate properties, check mortgage quotes, get pre-approved, etc., Ruuster automatically categorizes your leads and gives you real-time alerts you so you can surface key moments and know the perfect time to reach out.

Close More Deals

Ruuster gives you an unprecedented view into what's happening behind the scenes in your clients' journeys so you can focus on the leads that matter and maximize your lead spend.

Step three
per agent with an up-front annual contract or $79/month month-to-month
  • Custom branded landing page and URL
  • Branded Ruuster Client platform
  • Receive an e-mail as each client onboards with information on their time to purchase, search location, price range, pre-approval status, credit score and more
  • Text messaged and e-mailed tour requests
per agent with an up-front annual contract or $119/month month-to-month
  • Everything in Basic plus the Ruuster Agent Application with:
  • Real-time updates and notifications of client activity
  • Lead enhancement including automated tagging of leads by pipeline stage and links to social profiles
  • Automatic status updates on client mortgage and insurance processes
  • An automated overview of your deal pipeline
  • Bulk uploading of leads and clients
5 or more licenses
  • Custom CRM integrations
  • Feature Customization
  • Custom Educational Content
  • Custom Brokerage-Level Reporting
  • And more!
If you close just one more deal per year with Ruuster, your ROI is over 6x!
“Yes! This is exactly what the industry has been missing!”
Joe B
“THANK YOU! Ruuster is giving structure to a process that desperately needed it... I’m super excited to continue using this app and watch it grow.”
Chloe B
"Loving the site... Great clean design and certainly filling a need I have. Keep up the great work!"
Ian M
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